The challenge
Large consumer brands needed dependable digital delivery and a partner who could both scope commercially and govern delivery tightly across domestic and international accounts.
The approach
- Owned scoping, sprint planning, client governance and release management
- Bridged pre-sales and delivery so commitments stayed deliverable
- Grew into a commercial role owning proposals and sales operations
The outcome
- Delivered digital solutions for global brands including Colgate and Vodafone
- Built the pre-sales-to-delivery discipline that later defined Applaunch
- Learned the vendor economics now behind the cost-review practice